Aaron La Lau,
Product Designer

Currently at YouTube, based in San Francisco.

YouTube Shorts

As the Founder and Lead of the YouTube Shorts Design team, I helped take Shorts from a word on a whiteboard to a multi-billion daily user product and a multi-billion dollar business. I was responsible for the entire end-to-end user experience, leading the Design teams behind Shorts viewer UX, creation, monetization, and brand identity.

This work has successfully built a thriving short-form video ecosystem, furthering YouTube’s mission to give everyone a voice and show them the world. You can read more on the YouTube Blog↗

YouTube Mobile Creation Experience

As a Design Lead at YouTube, I helped drive the strategic vision, design system, and feature development for YouTube’s suite of mobile creation products. This included video capture and editing tools, live streaming, uploading, and innovative new generative AI experiences.

These tools are used by millions of Creators every day to express themselves. You can read more on the YouTube Blog↗

Thru: Virtually Hike the Pacific Crest Trail

Outside of work, I’m passionate about the outdoors and creative side projects. Much of my free time goes into hiking, cycling, and marathon training. Lately, I’ve also been adventuring deeper into generative art and coding.

These passions intersected in Thru an iOS app I built that transforms everyday activity into an epic virtual hike of the Pacific Crest Trail.

YouTube Symbols

YouTube Shorts Identity

Figma Media Plugins

Google Pixel Camera

Android Essential Apps

Touchpoint